inicio

Explore what's possible,
before you decide what's next

Don't know what career you want? inicio helps you discover paths you've never considered, understand what they're really like, and prepare to take the next step.

Start for freeSee how it works
inicio app career card view
inicio app matches view
Discover career paths
Understand real roles
Prepare with confidence

Join the 10,000+ students and graduates discovering their career path

How inicio supports your career journey

Discover careers you've never heard of

Explore career paths and companies based on your actual interests and strengths - not just the job titles everyone knows about.

Understand what roles are really like

Get honest insights into day-to-day work, career progression, and what it really takes to get there - beyond vague job descriptions.

Prepare your applications with confidence

Create tailored CVs and cover letters, then practice interviews for roles that actually excite you - so you're ready when you apply.

Community launching soon!

You'll soon be able to connect with other students and graduates on the same journey - we're building this now!

See inicio in action

Here's how it works

inicio app - Tell us about yourself

Tell us about yourself

Share your interests, strengths, and what matters to you in a career

inicio app - Discover matches

Discover matches

Get personalised career path suggestions you've never considered

inicio app - Explore in depth

Explore in depth

Understand what roles are really like: day-to-day work, skills needed, and how to get there

inicio app - Review companies

Review companies

Discover companies that match your values & work style, not just job listings

inicio app - Prepare to apply

Prepare to apply

Create tailored application materials & practice interviews with confidence

Plus, get instant guidance through voice chat and track all your applications in one place

Start for free

What people are saying

Kept searching 'marketing graduate jobs' and getting nowhere. inicio showed me there's stuff like growth marketing, brand strategy, content - I didn't realize how many options there were

Name: Sophie

Status: 21, Final year student

Three years in sales and I was miserable. I didn't know what else I could do with my skills but inicio showed me account management and customer success roles - now I'm applying to jobs I'm not dreading for once.

Name: James

Status: 26, looking to change careers

Honestly didn't know where to start after graduating. inicio broke down what different jobs actually involve instead of just listing job titles. Made the whole thing way less overwhelming.

Name: Aisha

Status: 23, Graduate

From our TikTok community

“Love this, just what we all need”

Our options

Start free, upgrade when you're ready

Free

Get started with inicio - no credit card required

  • Up to 10 career matches
  • Explore career paths and companies
  • Voice chat career guidance
  • Create a tailored CV and cover letter
  • Practice an interview with feedback
Start for free!

Premium- £2.99/month

Unlimited access for less than a coffee a month

  • Everything in our free tier, plus:
  • Unlimited career matches
  • Unlimited company discovery
  • Unlimited interview practice
  • Application tracking
Start 7-day trial

We keep it affordable because we know what it's like. Cancel anytime, no commitment

Partnering with universities to support students
24/7

We're working with a select group of universities to provide round-the-clock career guidance and free access for students.
If you're looking to enhance your career services, let's talk

  • Free Premium access for students
  • 24/7 AI-powered career guidance
  • Seamless integration with your services
Get in touchLearn more

Ready to discover what's possible?

Join 10,000+ students and professionals finding their career path

Start for free